Síminn joins Daisy chain with UK JV

Icelandic communications provider.

Síminn has signed a joint.

venture with acquisitive VAR.

Daisy Communications.

and will rebrand its UK arm..

Aerofone, Síminn's UK business, will now trade under the name Daisy Mobile,.

with Neil Gething joining the firm as managing director. Gething founded managed.

services specialist Isis Telecommunications before.

selling.

up to Vodafone in 2006..

Gething claimed it would be business as usual, adding: “This is a name plate.

change, but obviously the deal enables us to offer a wider proposition to the.

35,000 existing Daisy customers and those with.

Aerofone. This venture will allow Daisy.

to become a unified telecoms provider with service excellence running through.

all aspects of the business..

“We have acknowledged that the market has changed dramatically in the past.

three years and that future lead products will be in data, not voice. With.

strong products in place, we anticipate we will grow the Daisy Mobile division.

to become a leader in its field.”.

Daisy sealed its.

19th.

acquisition in January and the Síminn joint venture represents its first.

deal of its new financial year. Chief executive Matthew Riley claimed his firm.

had been on the lookout for potential mobile service providers to acquire for.

some time..

"I view this deal as the one that really diversifies Daisy as a total.

telecoms provider," he said. “Aerofone is obviously a well-known name in the.

mobile market and I am delighted that a man with such vast knowledge and.

experience in the industry as Neil Gething has joined to head the Daisy Mobile.

area of the business.”.

Saevar Freyr Thrainsson, Síminn chief executive, added: "This joint venture.

is a logical and strategic step in our operations in the UK. Síminn is a market.

and technical leader in telecommunications and IT in Iceland, offering a wide.

range of solutions for corporations and homes. We will now have increased.

opportunities to offer some of these solutions to the.

SME.

market in the UK.”

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